Martha Rogers To Reveal Findings on Achieving Return on Customer Investment at LOMA’s Customer Service Conference

Atlanta , January 6, 2005 – Martha Rogers, Ph.D., a world-recognized leader in service strategies and founding partner of Peppers & Rogers Group, will be featured at LOMA’s Customer Service Conference 2005.  Rogers will reveal results from the latest research that takes an in-depth look at how financial services firms are achieving a viable return on customer investment.  The conference will be held February 23-25, 2005 in Las Vegas , Nevada .  

LOMA’s Customer Service Conference helps customer service executives learn best practices from industry peers on emerging trends such as customer self-service, customer-centricity, and measuring customer service performance.  Executives of Nationwide, Prudential, Manulife, Nationwide, and other leading financial services companies are scheduled to speak at the conference.  

"Companies that aren’t prepared to meet the more intense demands of their customers, to invest in their staff, and to become more customer-centric will have a hard time competing in the long-run,” said Mary L. Holloway, CLU, ChFC, vice president of individual protection, underwriting and operations at Nationwide Financial.  “LOMA’s Customer Service Conference covers the latest innovations and strategies that deal with these critical issues.”  

Registration for LOMA’s Customer Service Conference is $795 for LOMA members, $1195 for nonmembers, and $645 for Professional, Customer Service designees for registrations received by January 28, 2005.  For more information, visit www.loma.org/customer.asp or call 770-984-6446.