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Resource Magazine Editorial Calendar


2009:

Month

Editorial Focus

Thought Leadership Opportunities or  Advertiser Extras

Bonus Distribution

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Materials Due

January 2009

2009 Industry Forecast:

The annual forecast for sales, premiums and profits for 2009, plus discussion of the major issues facing  the industry in technology,  service,
 and more.

 

Thought Leadership Forecast Article

An opportunity for suppliers to give their views on insurance industry issues. Advertisers that place a full-page ad in this issue can have 300 words of editorial to give their views on  industry issues for a roundup article. Article will be supported by news releases, web posting and the LOMA e-newsletter.

LOMA Distribution Technology and Emerging Technology Conferences, San Diego; Feb 17-20, 2009.

12/5

12/8

February 2009

 

 

 

 

Trends in Underwriting

What are the  current issues and trends in underwriting?

This report will tie-in with the 2009 International Underwriting Congress in Rio .

 

Service Advertorials
Or
IUC Advertorials

Advertisers that place a full-page ad in this issue can have 500 words of editorial. Choice of two topics:, Improving Service
Or
Underwriting tie-ins.

Bonus: Website posting of advertorial  section.  Supported  by a news release.

 

LOMA Customer Service Conference, March 11-13, 2009, San Antonio .

PLUS

LOMA International Underwriting Congress, March 8-11, 2009, Rio de Janerio , Brazil .

 

1/5

1/8

March 2009

Preparing for the Future

What long-range issues confront our industry and how can insurers prepare to handle these issues? A special report. Promoted by LOMA e-news, Website article  and news releases.

 

 

Preparing for the Future sidebar

Advertisers of 1 page may contribute  250 words for a roundup  article on the long-range future of the industry.  This roundup article will also be posted on our website and supported by a news release.

This issue will be distributed at the Life Insurance Conference and the Retirement Industry Conference, which are attended by over 1,200 top industry officials.

 

 

Distribution to  attendees at  these important conferences:

*The Life Insurance Conference, March 30-April 1, 2009, Orlando .    

* The Retirement Industry Conference,  April 1-3, 2009, Orlando .

(Last year, over 1,200  top executives attended the Life Insurance/Retirement Conferences.

 

2/5

2/9

April 2009

Financial  & Strategic Management Issue

 

This issue will focus on top financial and strategic management issues affecting the insurance industry. 

Special Section: 2009 Systems Forum Preview

This  will  preview the 2009 ACORD LOMA Insurance Systems Forum, to be held in May 2009 in Orlando . It will list exhibitors and include a special Exhibitor Showcase.

Advertisers of 1 page get a free  1/6 page Showcase ad.

OR:
Sidebar to Cover Story
Advertisers of 1 page may  contribute  250 words for a sidebar to the cover story.

 

LOMA’s Financial Inforum , May 17-20, 2009, Scottsdale AZ  

3/4

3/6

May 2009

Technology Focus

We will explore the latest trends in technology and how they can help the insurance and financial services industry.

 

Systems Forum On-Site Show Issue plus  SHOW GUIDE

The combined LOMA and ACORD Systems Forum is the must-attend event for the industry. In 2009,  it will be May 17-19 in Orlando .   The May issue of Resource will have EXCLUSIVE distribution in the Forum attendee registration bags, and will include the Official Show Guide.    Exhibitors at the Forum are listed in this May on-site Show Guide issue of Resource; advertisers in this issue receive highlighted listings.

 

 

The ACORD LOMA Insurance Systems Forum, May 17-19 Orlando , at the Walt Disney  Dolphin Resort, Orlando (direct distribution to all show attendees, approximately 2,400)

 

 

4/6

4/9

June 2009

Professional Development

This issue will focus on how learning  and professional development improves the operations of today’s insurance and financial services companies.

 

Case Study Advertorial Section
Advertisers of one page or more are invited to contribute a 500-word article about how they helped an insurer improve its operations or profitability. 

 

 

5/5

5/8

July 2009

Human Resources  Report

Recruiting and retaining  quality employees  is  a challenge in today’s economy. This issue will explore key human resource topics.

 

 

 

6/8

6/10

August 2009

Systems Forum Report  

Editorial coverage of the 2009  ACORD LOMA Insurance Systems Forum. A highlight will be an article summarizing technology announcements at the Forum.

 

Tech News E-Bonus for Advertisers
Advertisers in this issue will have their Systems Forum announcements  included in a bonus Resource Web site article that will also be promoted by a  news release.

 

7/7

7/10

September 2009

Customer Service Trends
This will focus on the latest trends in customer service and call centers for the insurance and financial services industry.

Special Service Advertorial Section. Advertisers of one page my have one page of editorial to comment on service.

 

 

LOMA Annual Conference, Sept. 13-15, Orlando

8/4

8/8

October 2009

International Insurance Trends
This issue will look at worldwide industry changes and the hottest markets around the world.

 

 
2009 Compliance & Market Conduct Conference,
date TBA

9/5

9/8

November 2009

Emerging Technology Report

This issue will look into the future of  e-business and new technologies for the financial services industry.

. 

 

New Technology Advertorial
In the New Technology Advertorial,  advertisers  who provide a new technology can receive a full page of editorial (500 words) to describe it if they place a full-page ad..

 

Bonus: Showcase ad Preview of 2009 & Distribution Technology/ Emerging Technology  Conference, date TBA

 

 

10/3

10/8

December 2009

LOMA Technology Directory

This issue will contain the printed version of LOMA’s Technology Directory, which contains information about software, hardware and technology-related services for the insurance industry.

 

Companies that list in the Directory and who advertise in this issue will receive highlighted listings in the print version of the directory and a logo in the electronic version on LOMA’s Web site.

Distribution Technology and Emerging Technology Conferences in 2010, TBA

11/3

11/ 6

 * * *


 

 


* * *

Our Content:

Each issue contains a mix of articles on topics pertaining to the management of the insurance & financial services industry, including industry trends, technology, financial management, service, human resources and more.

Case Studies—
One page studies on how insurers have improved operations or service. See guidelines below.


* * * * 


Article Guidelines:

Feature-length Articles:

Should be an analysis, expert opinion, or explanation of a topic related to management or operations of the insurance industry. Must specifically contain insurance/financial services  related  content and examples.  Submit proposals to the editor. Length approximately 2,000 to 2,500 words.

Case Studies: 

Submit about 500 words. Must focus on an insurance company rather than the vendor. Must be from the insurer's perspective rather than the vendor. Quotes should be from insurers. Only one quote from vendor. (LOMA member insurers strongly preferred for case studies.)  Subject to editing.

Contact Resource:

Resource, LOMA, 2300 Windy Ridge Pkwy. Suite 600, Atlanta, GA 30339, resource@loma.org

Phone: 770-984-3718

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