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LOMA 326 covers basic marketing principles and the function of
marketing in a financial services environment.
Topics
Covered:
- The Marketing Environment
- Marketing Goals and Strategies
- Organizing, Implementing, and Controlling Marketing
- Market Segmentation and Target Marketing
- Marketing Information Systems and Research Projects
- Basic Product and Service Concepts
- Product and Service Development
- Price and Pricing
- Customer Behavior and Customer Relationship Marketing
- Distribution Channel Strategies
- Promotion and Advertising
- Sales Promotion and Publicity
- Personal Selling
How
to Enroll
Simply log in to
LOMANET, LOMA’s internet-based system that allows students and
training administrators to access student information, monitor progress,
and enroll for exams. New student? Visit LOMANET at www.lomanet.org
and create an account today!
Ordering
Study Materials
To order
course material
contact:
PBD Worldwide Fulfillment Services
Order online! www.pbd.com
Tel: 1-800-887-3723 or 770-280-4178
Fax: 770-280-4150
E-mail: LNH@pbd.com
Textbooks for this course:
Financial Services Marketing (2005); (LOMA; ISBN 1-57974-213-0) [PBD Order #
326-10-05].
Test Preparation Guide for LOMA 326 (2005); (LOMA; ISBN 1-57974-214-9) [PBD Order #
326-40-05].
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